Tangible Strategies for Intangible Assets (9780071412865) John Berry
Product Details:
Publisher: McGraw-Hill; 1 edition (November 30, 2004)
Language: English
ISBN-10: 0071412867
ISBN-13: 978-0071412865
Product Dimensions:
9.1 x 6.2 x 1.1 inches
Shipping Weight: 1.3 pounds
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth maximum vsphere pdf. But one can't manage what one can't measure maximum vsphere pdf. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy maximum vsphere pdf.This book explains the latest thinking and techniques in measuring and managing intangibles maximum vsphere pdf. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
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